V2K designers turned over a new leaf by carrying New York fasion to Istanbul with the slogan of "two cities, one brand" under the roof of Vakkorama stores in 2000. Today, curating and retailing collections from top international brands at its various stand-alone locations,V2 designers holds the title of being the premier concept store in Turkey. Within time, V2K designers also included designer brands from other fashion capitals like Paris, London and Milan besides New York into its collection and opened its first stand-alone store in 2005. While being home to various established labels of the fashion world, each season V2K designers opens its doors with a brand new excitement by also discovering the upcoming designers.
Besides displaying select collections from the designers and brands who shape the fashion world such as Rick Owens, Gareth Pugh, Alexander Wang, Hussein Chalayan, Raf Simons, Preen, Erdem, Elizabeth&James, Band of Outsiders and Rag&Bone, the stores also attract attention with their interiors.The bi-annual V2K magazine is an essential source of informaiton on the season's fashion and what the store offers for the V2K designers clientele.